The California State PTA believes it is necessary to develop an aware viewing public of children and adults who will limit their television viewing to carefully selected programs, and who will be able to understand the explicit and the implicit messages in TV programs and commercials. PTA further believes that TV viewing skills should be included in the K-12 curriculum in the schools and encouraged by the parents in the home.
DEVELOP MEDIA LITERACY AND TELEVISION VIEWING SKILLS
Be selective regarding the programs children view; distinguish between fantasy and reality; and recognize gender stereotypes and racial prejudices portrayed on television.
Children whose TV viewing time is limited are less aggressive and adult viewers who limit their viewing have a less violent picture of society.
Children who watch less television usually read more, are less likely to be overweight, have more friends, and are more likely to develop hobbies.
Good viewing skills become a family affair and promote valuable discussion among family members and viewers learn to recognize the powerful influence of commercial advertising.
RECOMMENDED ACTIONS FOR SCHOOLS AND PTAS
Review California State PTA Mass Media Position Statements and Issue-Related Guidelines
RECOMMENDED ACTIONS AT HOME
Through PTA newsletters, flyers, brochures, and programs, PTAs can encourage parents to:
ADDITIONAL RESOURCESCable in the Classroom
25 Massachusetts Ave NW
Washington, DC 20001
Center for Media Literacy
23852 Pacific Coast Highway, #472
Malibu, CA 90265
The Children's Partnership
1351 3rd Street Promenade,
Santa Monica, CA 90401
(310) 260-1220 (tel)
(310) 260-1921 (fax)
INTERNET SAFETY AND LITERACY: Resources for parents, teachers, and students
PTA in California
Basics for PTA Leaders
Promoting Your PTA
Television & Media Literacy
Order PTA Materials
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